1. Data Protection at a glance
The following notes provide a simple overview of what happens to your personal information when you visit our website. Personal data is all data through which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.
Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the imprint for this website.
How do we collect your data?
On the one hand, your data is collected through you communicating it to us. This can be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. This is mainly technical data (e.g. data relating to your internet browser, operating system or time of accessing the webpage). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected to ensure that the website is error-free. Other data may be used to analyse your user behaviour.
What rights do you have with regard to your data?
You have the right at any time, and free-of-charge, to receive information about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and if you have any other questions on the subject of data protection. Furthermore, you have the right to appeal to the competent supervisory authority.
You also have the right, under certain circumstances, to request that your personal data be restricted. Details on this can be found in the data protection declaration under "Right to restriction of processing".
Third-party tools and analysis tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is primarily done using cookies and so-called analysis programs. This analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.
You may object to this analysis or prevent it from happening by not using certain tools. For detailed information about these tools and your opt-out choices, please see the following privacy statement.
2. General notes and mandatory information
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal information is collected. Personal data is data through which you can be personally identified. This data protection declaration explains which data we collect and for what purpose we use it. It also explains how and for what purpose this is done.
However, we have to advise that data transmission over the internet (e.g. when communicating via e-mail) is always subject to a security risk. Complete protection of data against third party access is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
The Trading GmbH
Executive Director: Thomas Eller
45277 Essen, Germany
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing carried out until the point of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Article 21 of the GDPR)
If data processing is carried out on the basis of Article 6 (1) (e) or (f) of the GDPR, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based, can be found in this data protection declaration. After receiving your objection, we will no longer process the personal data in question unless we can demonstrate there are compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purposes of asserting, exercising, or defending legal claims (objection according to Article 21 (1) of the GDPR).
If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling in so far as it is connected with such direct advertising. If you object, your personal data will no longer be used for direct marketing purposes (objection according to Article 21 (2) of the GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of infringements of the GDPR, the persons concerned have the right to appeal to a supervisory authority, specifically in the Member State of their habitual residence, workplace, or the place of the presumed infringement. The right of appeal shall be without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right, in respect of data that we process automatically on the basis of your consent or in fulfilment of a contract, to have the data transferred to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the padlock symbol in your address bar.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion and correction
Within the framework of the applicable legal provisions, you have the right at any time to request, free-of-charge, information about your stored personal data, its origin and recipient, and the purpose of data processing and, if applicable, a right to the correction, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and if you have any other questions on the subject of personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the time we take to look into this, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data has taken place unlawfully, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you need it for the exercise, defence or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have filed an objection in accordance with Article 21 (1) of the GDPR, your interests must be weighed up against ours. For as long as it is not yet clear whose interests take precedence, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, such data may not be processed – aside from its storage – without your consent or for the purpose of asserting, exercising or defending legal rights or protecting the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
Objection to advertising emails
The use of the contact information made available within the context of the legal page to send unsolicited advertisements and informational materials is hereby strictly forbidden. The site operators reserve the right to expressly take legal action against the sending of unsolicited promotional material, such as spam e-mails.
3. Data collection on our website
Some of the Internet pages use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer by your browser.
Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser on your next visit.
You can set your browser so that you are informed when cookies are downloaded and only allow cookies in individual cases, you can accept cookies for specific cases or generally exclude them and activate automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.
Cookies, which are necessary for the execution of the electronic communication process or for the provision of certain functions requested by you (e.g. the shopping basket functionality), are stored on the basis of Article 6 (1) (f) of the GDPR. The website operator has a justified interest in the storage of cookies to provide a technically error-free and optimised provision of its services. As far as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system being used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
This data will not be merged with other data sources.
This data is collected on the basis of Article 6 (1) (f) of the GDPR. The website operator has a justified interest in the technically error-free presentation and optimisation of its website – it is for this purpose that the server log files must be collated.
If you send us a request via the contact form, then the information you provide in the request form, including the contact information you have entered there, will be used to process the request and will be stored in case further related requests are received. We will not forward this information without your consent.
The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Article 6 (1) (a) of the GDPR). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing operations carried out until the point of revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you ask us to delete it, revoke your consent to storage, or until the purpose for the data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Enquiries by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your request, including all personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not forward this information without your consent.
This data is processed on the basis of Article 6 (1) (b) of the GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Article 6 (1) (a) of the GDPR) and/or on our legitimate interests (Article 6 (1) (f) of the GDPR), since we have a legitimate interest in the effective processing of any enquiries addressed to us.
The data provided by you through making contact with us, will remain with us until you ask us to delete it, revoke your consent to storage, or until the purpose for the data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content or modification of the legal relationship (pre-set data). This is done on the basis of Article 6 (1) (b) of the GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data about the use of our internet pages (usage data) only to the extent necessary to enable the user to make use of the service or to bill the user.
The customer data that is collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
4. Analysis tools and advertising
This website uses functions from the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies". These are text files stored on your computer that facilitate the analysis of your usage of the website. The information generated by the cookie regarding your use of the website is generally transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Article 6 (1) (f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and advertising.
We have activated the IP anonymisation function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operators of this website, Google uses this information to evaluate your use of the website, compile reports on website activity, and to provide additional services related to website and Internet usage for the website operators. The IP address sent from your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by configuring your browser software accordingly, however, we would like to point out that the features of our website may not all function properly and to the full extent possible if you do this. In addition, you can prevent the collection of data of generated by the cookie related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your information from being collected on future visits to this website: Google Analytics deactivation.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics of Google Analytics
This website uses the "demographic features" function supplied by Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-related advertising by Google and from visitor data from third parties. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described under "Objection to data collection".
Data stored by Google at the user and event level that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymised or deleted after 14 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de